Vision - Mission - Core Values

Vision Statement

To create a lifetime connection with the University.

Mission Statement

To support UWL by building and maintaining relationships among students, alumni, friends and the University.

Core Values

TRADITION

We believe in "The La Crosse Experience" and are committed to enhancing the vibrant history that makes UWL unique.

SERVICE

We provide the highest level of service through commitment, loyalty and passion.

EDUCATION

We encourage and support lifelong learning.

DIVERSITY

We embrace individual differences and recognize that we are strengthened by them.

INTEGRITY

We treat everyone with the utmost respect, with our actions guided by honesty and fairness.